FOR IMMEDIATE RELEASE
February 4, 2008
Burger Planet: Healthy Eating that Tastes Right
Contact: Burger Planet
New York City, New York
Founded in 1934, 8,921 franchises across America and 17 other countries, has served 52 billion customers and counting.
“For more than seven decades, Burger Planet has succeeded because it put customers first. We listen to out customers, and our customers desire healthy choices, of which we offer many.” Said Mr. James E. Mullenbach III, CEO.
Everyone has different eating habits and goals. Burger Planet is excited to have something for everyone. Burger Planet is known for great burgers, fries, and soda. We plan on keeping it that way, with new added variety, including a new menu of deluxe salads.
Working alongside with Burger Planet is Jayne Peterson, well known fitness guru to the stars. Jayne is well known for working with talk show host Opal Whitcomb and has appeared on her show more than a dozen times. When asked about working with Burger Planet and promoting healthy eating, Peterson said, “Well, I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet’s exciting new menu choices, such as the fruit packages.”
Corny the Clown, Burger Planet’s mascot, and Jayne will be ‘running’ to shopping centers and Burger Planet’s around the country to promote healthy lifestyles for everyone. Look for them near you!
Madison Hintze
Burger Planet, public relations
801.555.1234
mhintze@burgerplanet.com
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1 comment:
I think the image of Burger Planet was well represented. The information in the lead needs to be put more at the bottom of the press release. Good stuff but not the main focus of what Burger Planet is trying to promote. Pick up the info on Jayne Peterson and set it at the beginning. Her motivation in healthy image of Burger Planet is what it is all about. Again I like the way you show that BPlanet has always been healthy just with a few additions.
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