Press Release to Stories

Apple has become an icon in the world of technology. With the recent release of the new MacBook Air , the world's thinnest notebook, Apple has received a lot of media attention. Not only has Apple been advertising the latest in innovative technology, but so have several other companies advancing their lines of technological products available. Companies were all over the MacBook Air the moment Apple released the product.
Engadget is known for posting the latest and greatest in technology. They snagged onto the MacBook Air with this story. Engadget gives small bits of information on the products is writes about. However, they get the reader enthralled in the new product and it leaves them wanting to know more.
CNNMoney also grabbed hold of the MacBook Air. However, unlike Engadget, CNN focused a little more on the negative aspects of the Air while comparing it to other machines like the ThinkPad X300 notebook.
Press Releases for any product can be very useful and informative to the media. Had Apple not given the media a press release, the information and release of the MacBook Air would not have gotten out the way it did. It would have been based on word of mouth by customers and employees. Which, can be a very effective marketing tool, however, when looking at a time frame, press releases get the attention of the media and consumers in a timely fashion.
As far as the effectiveness of this particular press release [of the MacBook Air], the stories seem to be well written and informative from what the press release said. No matter how amazing your press release is, there is bound to be negative media focusing on your product. With Engadget, they did a great job with minimal details. They told what they had researched and found out about the product and also posted a link to the Apple Website to get more information. As for the CNNMoney article, they focused on several of the negative aspects of the Air, paying particular attention to the battery feature that cannot be changed by the owner of the computer. Talking with marketers of battery companies, they seem to think this could drops sales for Apple. Taking into consideration the amount of product owners that travel with their notebooks, this could be a great holdback to a potential buyer.
With my minimal experience with press releases, I find them a very valuable form of marketing for any company. Whether you are selling a product or service, a press release is a sure way to get the information you want out to the media and the public. A good press release can get more media attention than most options of marketing.