Friday, February 29, 2008

Alcohol Sales on Sunday Pose No Threat



Banning the sale of alcohol on Sundays has been an ongoing process and a heated debate for several counties in Utah; namely Nibley, Utah.

"Because Nibley accidentally failed to outlaw Sunday beer sales when the town revised its ordinances in 2002, the Maverik Country Store at 3090 S. Main was allowed to sell beer on Sundays when it opened in October. Responding to complaints from a competing convenience store, the nearby town of Hyrum in early December OK'd Sunday beer sales."

An employee from the Maverick store in Nibley, who did not want her name exposed, said, "Our sales our three times as much on Sunday as they are on any other day. I think it is better to sale alcohol here than have people drive to other counties and come back drunk."

The subject of selling alcoholic beverages has been in dispute in a few other States, however, Utah has been the main focus.

" ... some people in conservative Cache County oppose Sunday beer sales. Cache Valley was settled by members of The Church of Jesus Christ of Latter-day Saints, which prohibits consumption of alcohol, tobacco and coffee ... Craig Rasmussen, the only member of the Hyrum City Council to vote against allowing Sunday beer sales, called it a moral issue — although not necessarily an LDS issue."

The Utah Legislature is made up of 90 percent LDS members. Many individuals are worried that this is having an impact on alcohol laws. The LDS church prohibits alcohol consumption of any kind.

"The Maverick Store in Nibley has been open for about a month. Its managers applied for and got a Class A liquor license from the city. And since the city has no law on the books against Sunday beer sales, they're selling beer on Sundays." "We got to this point by default," said Nibley city councilman Larry Jacobsen. "We've just never dealt with this because nobody has ever wanted to sell beer in Nibley on Sunday or any other day."

Kelli Mayfield, a long time resident in Cache Valley, was asked her opinion about selling beer on Sundays and said, "I think that is ridiculous. If you are going to ban the sale of alcohol ban it everyday of the week. Why should we not be able to purchase on Sunday something that we can buy every other day of the week. I think they should leave it up to individual owners of the store as to whether they want to sale alcohol at all no matter what day of the week it is."

A City Council meeting was held earlier this month, in Nibley, to discuss beer sales on Sunday. Everyone had their own reasoning to their stated opinions during the meeting. Many at the meeting felt that banning alcohol sales one day of the week made no sense. A Nibley resident stated that she would rather have alcohol available to purchase closer to home than have individuals travel to other counties and risk drinking and driving. If alcohol sales were ban on Sunday in Cache Valley, people would be forced to drive to Box Elder County or Idaho to purchase alcohol.

A worry that goes along with alcohol sales, not only on Sunday, is providing easier means for underage drinkers to obtain alcohol. " Stephen J. Allred, prevention program manager for the Utah County, Utah substance abuse program, said Utah County, Utah cities that allow alcohol to be sold on Sunday are not only encouraging drug and alcohol abuse in youth, but violence, delinquency, teenage pregnancy and school dropouts."

"I don't think alcohol can ever solve a problem and I think it makes the world worse for our children. I wish our county would become a dry county so that we wouldn't have to worry about alcohol in our county at all. Especially in a college town, I feel like problems involving alcohol tend to be at a higher risk than normal and frankly, I don't want my children exposed to it," said Camy Marshall, a mother of four.

Mayor Gerald Knight had plenty to say about this issue, especially since his city has been the center of attention with the opening of the new Maverick store last October. When asked about the issues of the LDS church playing a factor in any decision regarding alcohol sales he said, "...I don't think that is playing a part. Probably not at all actually. The Councilmen are sensitive to morals, not individual religions. Concerns have mainly been about safety ... our liquor laws will be updated as we see a need for them to change. As of right now, we don't see a need for change."

A number of states have abolished their blue laws prohibiting the sale of alcoholic beverages on Sundays. The result? The states that have enacted Sunday sales laws report increases in revenues but no increases in drunk driving or underage drinking.” Sunday alcohol sales appear to be a win-win situation. Permitting the sale of alcohol on Sunday, the second busiest shopping day of the week, increases tax revenues, but doesn’t increase either drunk driving or underage drinking.

The idea of banning alcohol sales on Sunday poses no real positive outcome. Whether alcohol is available six days of the week or seven, it is going to be purchased no matter what. Keeping alcohol closer to home can only bring positive benefits and eliminating a possibility of more DUI's.

Monday, February 25, 2008

Positioning Framework

February 6, 2008
Describing public relations can be difficult. Three definitions I found describing public relations according to The American Heritage Dictionary of the English Language (2005) are, ‘the art or science of establishing and promoting a favorable relationship with the public, the methods and activities employed to establish and promote a favorable relationship with the public, and the degree of success obtained in achieving a favorable relationship with the public.’
Deciding on public relations for my emphasis was easy. Deciding what to do with my public relations degree when I graduate is creating the problem. I have several areas of interest. I am planning to continue researching different areas of PR before making a decision.
According to The US Department Bureau of Labor Statistics, employment of public relations is expected to grow 18 percent from 2006-2016, faster than average. Public relations is an increasingly competitive industry.
With such high demand for public relations specialists, I hope to make a more exact decision and begin networking and start my career.
OBJECTIVES
I will decide upon, in the next two months, at least fine areas or companies I would like to pursue for my career in public relations.
I will use any possible source I can including Internet, local businesses, friends, family, professors, etc. to become familiar with areas that interest me, including the United States Tennis Association, which is one organization I know that I am interested in learning more about.
Before graduation in the spring of 2009 I will become more familiar with the public relations field as a whole.
Public relations has become a big part of large companies and corporations. I want to familiarize myself with the different ways that public relations is handled at different companies of interest. I will come to a decision and know exactly how I want to pursue my career in PR.
Within approximately one year from graduation I want to be employed as a public relations for a large company.
By the time I graduate I hope to be well educated in each and every aspect of public relations. Being able to find a company that I enjoy working for will also be able to further my education that only hands on experience can give.
IMPACT
When I have narrowed my choices of the type of company I would like to work for, I will do research and become familiar with each company as extensively as possible.
I want to know as much as I can about a company before I start a career. I want to agree with how the company is run and what I will be doing for the company. I want to be able to work with a company that I can help to the best of my ability.
Before graduation in 2009 I will build a network including at least 3 companies that are of interest for me to pursue my career with.
Contacting prospective employers, letting them see and become familiar with your style of work, and letting them know you are interested and qualified for working with their company is the best way to get your name out there.

Talking Points (elevator pitch)

February 6, 2008

Strong work ethic. Getting a job done and getting it done right is something I take pride in. If someone has the confidence and trust in me to get something done, I do not want to let them down.

Excellent Communication Skills. Being able to communicate with others has always been a strong point of mine. Public relations involves communication the media and I feel that I would be able to distribute information that is easy to understand and professional.

Honest. I feel that I have always been a very trustworthy person. No matter the situation I am in, one would not have to worry about me swaying my values or what would be expected of me.

Sunday, February 24, 2008

Press Release to Stories


Apple has become an icon in the world of technology. With the recent release of the new MacBook Air , the world's thinnest notebook, Apple has received a lot of media attention. Not only has Apple been advertising the latest in innovative technology, but so have several other companies advancing their lines of technological products available. Companies were all over the MacBook Air the moment Apple released the product.
Engadget is known for posting the latest and greatest in technology. They snagged onto the MacBook Air with this story. Engadget gives small bits of information on the products is writes about. However, they get the reader enthralled in the new product and it leaves them wanting to know more.
CNNMoney also grabbed hold of the MacBook Air. However, unlike Engadget, CNN focused a little more on the negative aspects of the Air while comparing it to other machines like the ThinkPad X300 notebook.
Press Releases for any product can be very useful and informative to the media. Had Apple not given the media a press release, the information and release of the MacBook Air would not have gotten out the way it did. It would have been based on word of mouth by customers and employees. Which, can be a very effective marketing tool, however, when looking at a time frame, press releases get the attention of the media and consumers in a timely fashion.
As far as the effectiveness of this particular press release [of the MacBook Air], the stories seem to be well written and informative from what the press release said. No matter how amazing your press release is, there is bound to be negative media focusing on your product. With Engadget, they did a great job with minimal details. They told what they had researched and found out about the product and also posted a link to the Apple Website to get more information. As for the CNNMoney article, they focused on several of the negative aspects of the Air, paying particular attention to the battery feature that cannot be changed by the owner of the computer. Talking with marketers of battery companies, they seem to think this could drops sales for Apple. Taking into consideration the amount of product owners that travel with their notebooks, this could be a great holdback to a potential buyer.
With my minimal experience with press releases, I find them a very valuable form of marketing for any company. Whether you are selling a product or service, a press release is a sure way to get the information you want out to the media and the public. A good press release can get more media attention than most options of marketing.

Saturday, February 23, 2008

Final Press Release

February 22, 2008
Utah State University, Interior Design
An Exhibit, Four Years in the Making, You Don’t Want To Miss

Contact: Danielle Wise
801-856-0680
777 E. 900 N. #16
Logan, Utah 84321

LOGAN, Utah-Each year the graduating students in the interior design program put on an amazing exhibit. The exhibit is a final farewell and an opportunity for the students to show off their work that they have so studiously completed over their four-year education. The exhibit is opened to all who are interested and runs for two weeks.
For a student who has already graduated and experienced her own senior exhibit, Jill Skousen said, “For me, the Interior Design Senior Exhibit was the culminating point of my bachelor’s degree [at Utah State University]. It was a chance for me to showcase the projects I had worked on through four years of school and to receive feedback from other students. I do wish that we had a wider audience at our exhibit because we had put so much effort into the event and it didn’t get the traffic we had hoped for. The exhibit has great potential to be a platform for Utah State to show the caliber of their Interior Design program to prospective students, design professionals, and the community.”
Danielle Wise who is a senior in the Interior Design program and will be graduating spring of 2008 said, “Our senior project is the main focus of the event. This year it entails redesigning an existing building to fit the needs of a new company’s corporate headquarters. The building is 90,000 square feet. We are required to design it top to bottom, exterior and interior. The senior exhibit also gives the program credit for out efforts and also gives the community a sense of our relationship with national and international organizations and awards.”
This year the seniors hope to bring in an audience that can appreciate the work that has been done. They are also trying to raise money to put toward the exhibit. In the past donations have been made from around the community and the program hopes that those interested will take this opportunity to support a great program once again.

Madison Hintze
Utah State University student, public relations
madisonhintze@gmail.com

Media Pitch

Tired of reading emails all day? CVAIA could triple your pay!

Dear Brad,

Preston Parker, a Utah State University professor and highly experienced and successful investor, wants to help people become financially independent. Millions of people hate their jobs and want to make more money. Cache Valley Area Investors Association can help.
CVAIA was started in 2007. It educates individuals to think about money and opportunities differently. Preston teaches from experience. He knows what has worked and what hasn’t and wants others to have the same good fortune as he has found.
CVAIA meets every other Thursday at 7:00 p.m. at the Cache County Chamber of Commerce building located at 160 N. Main Street in Logan, Utah.
Please let me know the earliest date you will be able to attend.

Thanks,

Madison Hintze
801-555-1234
mhintze@cvaia.com

Friday, February 22, 2008

Spirulina


Some might say that I am not a very healthy eater ... I could not agree more. My diet consists of sugar, candy, and anything else that contains sugar. I've never been one to take vitamins or supplements to compensate for my lake of a healthy diet. Until now that is!
Spirulina Spirulina called the worlds healthiest superfood, contains vegetable protein, rich in beta carotene, iron, vitamin B-12 and the rare essential fatty acid, GLA.
Spirulina has been around for nearly 4 million years. What exactly is Spirulina?
I'm still learning about Spirulina and the advantages it can have for me. As with all supplements, there are side effects.
If you have anymore useful information or comments about spirulina, let me know!

Sunday, February 10, 2008

Press Release #3

FOR IMMEDIATE RELEASE


February 10, 2008
Cache Valley Area Investors Association
“Become Educated and Financially Independent”

Contact: Preston Parker
One-four three five-seven five seven-four five six zero
160 N. Main Street
Logan, Utah 84321
cachevaia@gmail.com

“Net worth means nothing to me if you spend it faster than you earn it, net worth is pointless.” Said Preston Parker who started Cache Valley Area Investors Association in August of 2007. Preston educates people to think about money and opportunities differently. That is what CVAIA is all about.
Preston is not a certified financial planner and reaches his classes based on experience and testimonials. He knows what worked for him and wants to help anyone who wants to become financially independent.
Preston can help your passive income grow. Passive income, as opposed to earned income, is earning money doing nothing, such as investments.
CVAIA meets every other Thursday at 7:00pm at the Cache Chamber of Commerce Building located at 160 N. Main Street in Logan. To join please send an email to cachevaia@gmail.com.
“I’m sick of people hating their jobs” said Parker. Join CVAIA and finally understand a way to maintain and control your income in a stress free way.

Madison Hintze
Cache Valley Area Investors Association
Public relations
801-555-4321
mhintzecvaia@gmail.com

Tuesday, February 5, 2008

Press Release #2 Final

FOR IMMEDIATE RELEASE

February 5, 2008
Burger Planet: Healthy Eating that Tastes Right

Contact: Burger Planet
(570) 555.2468
44th Street and Boradway
New York City, New York 10157

Burger Planet is promoting healthy lifestyles for people of all ages. Each individual has different eating habits and health goals. Burger Planet is excited to be working with Jayne Peterson, a well-known fitness-guru for the stars. She is well known for her work with Opal Whitcomb and helping her loose 75 pounds and keeping it off. Jayne has appeared on the Whitcomb talk show over a dozen times.
When asked about working with Burger Planet and promoting healthy eating, Peterson said, “Well, I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet’s exciting new menu choices, such as the fruit packages.” Along with several varieties of fruit packages to choose from, Burger Planet is now offering a gourmet line of salads.
Corny the Clown, Burger Planet’s mascot, and Jayne will be ‘running’ to shopping centers and Burger Planet’s around the country to promote healthy lifestyles for everyone. Look for them near you!
Burger Planet was founded in 1934, 8,921 franchises across America and 17 other countries, and has served 52 billion customers and counting. “For more than seven decades, Burger Planet has succeeded because it put customers first. We listen to our customers and our customers desire healthy choices, of which we offer many.” Said Mr. James E. Mullenbach III, CEO. Burger Planet has been known for their burgers, fries, and soda. That will still be the case, but with more added variety and choices you will be able to find something for everyone and their personal eating and health habits.

Madison Hintze
Burger Planet, public relations
801.555.1234
mhintze@burgerplanet.com

Sunday, February 3, 2008

Press Release #2: Image Building

FOR IMMEDIATE RELEASE

February 4, 2008
Burger Planet: Healthy Eating that Tastes Right

Contact: Burger Planet
New York City, New York

Founded in 1934, 8,921 franchises across America and 17 other countries, has served 52 billion customers and counting.
“For more than seven decades, Burger Planet has succeeded because it put customers first. We listen to out customers, and our customers desire healthy choices, of which we offer many.” Said Mr. James E. Mullenbach III, CEO.
Everyone has different eating habits and goals. Burger Planet is excited to have something for everyone. Burger Planet is known for great burgers, fries, and soda. We plan on keeping it that way, with new added variety, including a new menu of deluxe salads.
Working alongside with Burger Planet is Jayne Peterson, well known fitness guru to the stars. Jayne is well known for working with talk show host Opal Whitcomb and has appeared on her show more than a dozen times. When asked about working with Burger Planet and promoting healthy eating, Peterson said, “Well, I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet’s exciting new menu choices, such as the fruit packages.”
Corny the Clown, Burger Planet’s mascot, and Jayne will be ‘running’ to shopping centers and Burger Planet’s around the country to promote healthy lifestyles for everyone. Look for them near you!

Madison Hintze
Burger Planet, public relations
801.555.1234
mhintze@burgerplanet.com